Archive 22
Description
I have known Chandler Withington since our time at Hazeltine National Golf Club started in 2013 with him as the Head Golf Professional and me as a new caddie. Over the next 10 years, our relationship and friendship grew as he became a mentor to me as I looked to use my creativity in the sports industry. When he left Hazeltine National at the end of 2021, he ventured to start Archive 22, Drawn to History with his wife, and asked me to help him with branding and web design. He initially wanted his mark to have a hand-drawn look to it because all of his art pieces are hand-drawn, but as we progressed, the need for a digital mark with universal accessibility was realized. Shown below is the process we went through together from sketching his marks to publishing his website.
You can view the live site by visiting www.archive22.com.
Date: Sep 24, 2022
Client: Chandler and Maureen Withington, Archive 22
Medium: Brand Design, Web Design
Logo Design Process
Chandler's logo concept sketch
Logo ideation concepts I came up with based off our sketches
Digital version of his sketch,
with revisions we discussed together
Digital version of my sketch,
with revisions we discussed together
My logo concept sketch
Word mark based on my sketch that he chose to move forward with
After drawing and discussing all previous marks, we settled on using a universal typeface with a simplistic design that can be used in any software.
Web Design
