When the Commissioner of the National Hockey League announced that the 2021 Winter Classic would be hosted by the Minnesota Wild at Target Field in Minneapolis, MN, I was inspired to create a series of merchandise items for the event. As the event drew near and COVID-19 still ravaged the world, the mid-season spectacle was postponed to New Year's Day in 2022. This series is composed of six hoodies for both the Minnesota Wild and the St. Louis Blues based on branding throughout each franchise's respective history.
Date: Dec 14, 2021
Medium: Branding, Apparel